Healthcare Branding
Chordline Health
BRAND GUIDELINES
LOGO
WEB DESIGN
SOCIAL MEDIA
PRESENTATION
TRADE SHOW SIGNAGE
STATIONERY
INFOGRAPHICS
MARKETING COLLATERAL
The Challenge
Chordline Health is a SaaS healthcare company focused on population health management and have been able to pivot in an ever-changing industry for over 30 years. With a recent name change, Chordline wanted to push the reset button on their healthcare branding and website to create an identity that matched where they are today… and where they’ll go in the future.
"The Chordline brand has never looked better. Can't recommend highly enough!"
"Working with Allison Sebastian has been an absolute delight! Her design expertise is unparalleled, and her creativity knows no bounds. Allison has a unique talent for taking vague ideas and transforming them into stunning visual representations that consistently exceed my expectations. Not only is she incredibly skilled, but she's also a pleasure to collaborate with - always attentive to needs, responsive to feedback, and dedicated to delivering top-notch results on time, every time. Thanks to Allison's exceptional work, the Chordline brand has never looked better. I can't recommend her highly enough!"
Outcome
With decades of experience under their belt, Chordline sought South Square Creative’s expertise to level-up their branding in a way that truly reflects their authority in the healthcare space. After chatting with the Marketing Director, it was clear a brand refresh was in order. Our focus was a bold, user-friendly website with a focus on clarity across all Chordline’s sub-brands.
By refining the brand identity, creating new structure for sub-brands, and forming alignment through their creative across the organization, Chordline Health launched a rebrand that stands head and shoulders above their competition.
