branding agency franklin tn

Brand Identity Development: Creates the visual and emotional elements, like colors and fonts, that make your brand recognizable. Establishes a cohesive and memorable brand image that customers recognize.
 

Brand Voice & Messaging: Establishes the tone, style, and language used to communicate with your audience. Ensures your brand communicates clearly and consistently, building trust with customers.
 

Brand Strategy & Positioning: Defines the unique value your brand brings to the market and its place among competitors. Helps you stand out, attract ideal customers, and build brand loyalty.
 

Brand Guidelines: A document outlining the proper use of brand elements such as logo, colors, imagery, fonts, and tone. Maintains consistency across all channels, helping your brand look professional and uniform.
 

Logo Design: A unique symbol or wordmark that visually represents your brand. Creates instant recognition and authority, while reinforcing your brand’s identity in customers' minds.
 

Typography: Selection of fonts that reflect your brand's personality and style. Enhances readability and creates a distinctive brand look that resonates with customers.
 

Color Palette: A consistent set of colors expertly selected to represent your company and services. Strengthens brand recognition and supports an emotional connection with your audience.
 

Graphic Design: The art of seamlessly combining layouts, typography, graphics, and imagery to communicate effectively. Creates a cohesive aesthetic that engages your audience and enhances brand recognition.
 

Consulting: Provides expert guidance to develop or refine your brand strategy and identity. Delivers professional insights that can elevate your brand’s impact and effectiveness.
 

Creative & Art Direction: Leads the charge in crafting the visual style and consistency across all brand assets. Ensures all visual elements align with your brand, creating a delightful experience for your audience.
 

Brand Photography & Video: High-quality visuals that showcase your business and story. South Square Creative uses select partners for custom on-location or studio photo and video shoots, as well as on-brand stock photo and video to support your unique needs. On-brand imagery builds trust and engagement by providing a professional, relatable visual experience.

Marketing Collateral (e.g., brochures, flyers, posters): Printed materials that showcase your brand and offerings to customers. Increases brand visibility, informs potential customers, and supports sales efforts.
 

Signage, Billboards, & Banners: Large-format displays used for brand awareness and advertising in high-traffic areas. Captures attention and promotes your brand to a broad audience in public spaces.
 

Vehicle Wraps: Branded graphics applied to vehicles, turning them into mobile advertisements. Expands your reach by promoting your business wherever your vehicles travel.
 

Business Cards & Stationery (e.g., letterheads, envelopes): Essential branded items for professional networking and communications. Projects professionalism and reinforces your brand in everyday interactions.
 

Advertising: Print ads in media like magazines, catalogs, and newspapers that reach targeted audiences. Builds brand awareness and drives interest among potential customers in specific demographics.
 

Trade Show Booths & Materials: Custom displays, handouts, tablecloths, name tags, and more for industry events and expos. Engages and attracts attendees, helping your brand stand out at events and generate leads.
 

Merchandise Design: Branded items and swag such as apparel, bags, and mugs that promote your brand. Boosts brand exposure and creates a connection with customers who use branded merchandise.
 

Infographics: Visually engaging graphics that simplify complex information or help explain a process. Communicates information quickly and effectively, making it easier for audiences to understand and remember.
 

Presentation Design: Professionally designed slides used in meetings, pitches, or webinars. Conveys your message clearly and keeps your audience engaged with polished, on-brand visuals.
 

Custom Templates (for printed materials): Pre-designed layouts for consistent branded print materials like flyers or reports. Saves time and empowers you to create branded content that's squarely yours.